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Aura Clean . Case Study

250% Growth in Local Leads for Aura Clean in Toronto, Canada.

+150%

Organic Reach

~24h

Lead Response Time

~£0

Monthly Ad Spend

The Hidden Problem.

Aura Clean had a great service but a massive digital blindspot. They were invisible to AI and local search because their content lacked Local Intelligence.

Key Issues:

Zero visibility in Google Local Map Packs.

Missing from local searches where customers were actively looking

1
"Boring" content that Gen-Z and modern homeowners ignore.
Lack of Semantic Data, making them invisible to AI-driven search.

The Innovative Strategy. The Framework

STEP 01

Critical Layer

We fixed the technical mess and injected Semantic Triples into the site’s DNA.

Step 02

Conversion Layer

Optimized every page to turn local “searchers” into “paying customers.”

Step 03

Differentiator Layer

Launched a Bold TikTok Strategy to build Visual Trust through raw, real content.

Step 04

UX Layer

Built a lightning-fast, Google-first mobile experience for Toronto & GTA users.

How We Flipped the Script for Toronto Office Cleaning

We didn’t just write blogs; we built a Semantic Map. We defined Aura Clean as the dominant authority for office cleaning in Toronto so Google and AI knew exactly who to recommend. By moving away from thin content and focusing on high-intent clusters, we forced the algorithm to take notice of their specific local expertise.
Entity-Based SEO
Instead of just chasing keywords, we optimized for ‘entities’—linking Aura Clean to Toronto’s major business hubs and commercial districts to build massive local authority.
Hyper-Local Intent Sync
We synchronized their service pages with the specific search patterns of Downtown Toronto business owners, capturing high-value leads that competitors were completely missing.
Google-First Architecture
Streamlined the site’s data structure using our lightweight approach, ensuring Google could crawl and reward their local relevance faster than ever before.
Keyword Ranking Trends (Moz) – showing the progressive growth from Page 4 to the Front Page.

Real Results No Fluff.

Within just 12 months, our Local Intelligence strategy drove remarkable growth for Aura Clean, turning invisible keywords into market dominance in Toronto.

1: 78%

Total Keyword Growth.

2: 23%

YoY Impressions.

3: 14%

Keywords ranking in the Top 10.

client profile
Local Intelligence transformed our visibility. Within months, we dominated Toronto search results!Local Intelligence transformed our visibility. Within months, we dominated Toronto search results!

Tony Sideris,

CEO at Aura Clean

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